Booking.com Adds Passbook to iPhone App Enhancing Travel Experience

Booking.com Enables Passbook on Latest Release of iPhone App overview

AMSTERDAM, 16 October 2012. Booking.com announces today that the latest release of its iPhone app has a new feature: Passbook. Passbook allows users to easily access their hotel and accommodation bookings, along with entry tickets, boarding passes and much more all in one place. Adding Passbook to the app builds upon the seamless multi-device experience Booking.com strives to deliver to its growing base of over 10 million iPhone and iPod touch users. The latest version of the Booking.com iPhone app was released today and can be downloaded for free from the iTunes store.

Important details from the source

• Booking.com announces today that the latest release of its iPhone app has a new feature: Passbook.
• Passbook allows users to easily access their hotel and accommodation bookings, along with entry tickets, boarding passes and much more all in one place.
• Adding Passbook to the app builds upon the seamless multi-device experience Booking.com strives to deliver to its growing base of over 10 million iPhone and iPod touch users.
• The latest version of the Booking.com iPhone app was released today and can be downloaded for free from the iTunes store.
• “I am very pleased that we can offer our iPhone users Passbook to conveniently book and manage their stay.
• We already see today that over 54 percent of people visiting our mobile website with iOS 6 use Passbook, so we believe our new app will greatly contribute to their overall booking experience,” said Darren Huston, Chief Executive Officer Booking.com.
• “Today, we already have more than 10 million mobile app users who can potentially benefit from Passbook and that number is growing rapidly.”.
• Customers can now add their booking confirmations to Passbook.
• Because Passbook is both time and location aware, confirmations and tickets show up on the customers’ iPhone Lock Screen when and where needed.
• Passbook is one of the newest features available in Apple’s recently released iOS 6 operating system.

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