Insight Global Oktoberfest Festivals: Beyond Munich From Munich’s iconic beer tents to sausage races in Cincinnati and half-liter beer drinking contests in Brazil, Oktoberfest, the two-week German folk festival and beer celebration (taking place this year from 20 September - 5 October in Munich), has grown into one of the world’s most beloved cultura

Insight Halloween Getaways: Family-Friendly Fun Across the Globe From pumpkin festivals in New England to costumed parades in South America and glow-in-the-dark zoo adventures in Asia, Halloween (taking place annually on October 31) is no longer just about trick-or-treating. It’s become a global celebration of family-friendly fun. While the holiday’s roots lie in

Insight Highest Economic Optimism Among European Accommodation Operators Since 2022 AMSTERDAM, 22 MAY 2024 – Buoyed by continued industry resilience, European hoteliers and holiday rental operators have expressed the highest level of economic optimism since 2022 in the latest edition of the European Accommodation Barometer.

Insight Magic and Mystery: Discover Enchanted Stays Inspired by Witchcraft After two decades of exploring a magical world within musical theaters, a new movie adaptation hits big screens on November 27, telling the tale of a rivalry that turns into an enchanting friendship between the two leading ladies. With over half (57%)* of travelers wanting to embrace ‘main character

Insight Magical Christmas Towns: Explore Enchanting Destinations As winter sets in and festive lights begin to glow, some destinations feel like scenes plucked straight from the pages of a storybook. This December, travelers are searching for places that spark their imagination and immerse them in scenes worthy of a classic tale. In fact, 30%* of travelers say th

Insight Top 10 Most Welcoming Cities for 2024: Booking.com’s Picks Booking.com’s travel predictions for 2024 highlight how travel isn’t just an escape, but a catalyst for people to experience their best lives. In fact, more than three quarters (78%1) of survey respondents revealed that they feel more alive than ever when they are on vacation and exploring new place

Insight Top 10 Most Welcoming Cities for 2025 Travelers are increasingly drawn to authentic, off-the-beaten-path adventures, shaped by exceptional hospitality and service. As part of the thirteenth edition of the Traveller Review Awards, Booking.com unveils the 10 Most Welcoming Cities on Earth for 20251, along with tips and recommendations to

Insight Top 10 Most Welcoming Cities for 2026 Revealed Whether it’s a bucket-list adventure or a much-needed break, travelers consistently look for destinations that offer memorable experiences, good value, and a warm, welcoming atmosphere. In fact, nearly half of travelers (45%*) say that places with friendly locals are a big attractor when deciding wh

Insight Top Eco-Friendly Destinations for Sustainable Travel From smart cities in the making to jungles that are a blueprint for sustainable nature and wildlife tourism, there are many destinations around the world that aim to safeguard our precious planet. Booking.com’s annual Sustainable Travel Report 2023 reveals that sustainable travel is still high on th

Insight Top Theme Parks in Paris: Disneyland Paris 1. Disneyland Paris (France) Located on the outskirts of Paris, Disneyland Paris is one of the world’s most popular theme parks. There are actually two parks: Disneyland® Park with its famous Sleeping Beauty Castle and Walt Disney Studios Park, which takes you behind the scenes and into the world of

Insight Top Travel Destinations for Summer 2025 Revealed AMSTERDAM, 21 MAY 2025 - Travel remains a constant on people's minds, and as the seasons shift toward summer, enthusiasm for exploration endures—even amidst macroeconomic uncertainties. New data from leading digital travel platform Booking.com reveals that this summer is shaping up to be a season of

Insight Travel in 2026: Embracing Individuality with Personalized Trips AMSTERDAM, 15 OCTOBER 2025 - Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into passions that feel distinctive and truly their own. From adrenaline-fueled compatibility tests to mystical detours