Insight Magical Christmas Towns: Explore Enchanting Destinations As winter sets in and festive lights begin to glow, some destinations feel like scenes plucked straight from the pages of a storybook. This December, travelers are searching for places that spark their imagination and immerse them in scenes worthy of a classic tale. In fact, 30%* of travelers say th
Insight New Summer Trends: Child-Free Escapes & Extreme Day Trips Britain's summer holiday is getting a makeover. Nearly three quarters (71%)* of Brits are planning to visit somewhere they've never been before, according to Booking.com's Summer Getaway Report - and the data shows a nation hungry for new experiences and bigger adventures.
Insight Spookiest Halloween Destinations Around the World Whether joining a Halloween parade, swapping sweet sugary treats with loved ones, trick-or-treating or telling fictional fairytale stories, Halloween is one of the most celebrated holidays, oozing history and culture - and fun! As 35%* of travelers reveal that they travel to experience different lif
Insight Sustainable Travel Dilemma: Cost vs Conscience AMSTERDAM, 17 APRIL 2023 – [Updated 20 June, 2023] Booking.com releases new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful abou
Insight Top 10 Most Welcoming Cities for 2024: Booking.com’s Picks Booking.com’s travel predictions for 2024 highlight how travel isn’t just an escape, but a catalyst for people to experience their best lives. In fact, more than three quarters (78%1) of survey respondents revealed that they feel more alive than ever when they are on vacation and exploring new place
Insight Top 10 Most Welcoming Cities for 2025 Travelers are increasingly drawn to authentic, off-the-beaten-path adventures, shaped by exceptional hospitality and service. As part of the thirteenth edition of the Traveller Review Awards, Booking.com unveils the 10 Most Welcoming Cities on Earth for 20251, along with tips and recommendations to
Insight Top 10 Most Welcoming Cities for 2026 Revealed Whether it’s a bucket-list adventure or a much-needed break, travelers consistently look for destinations that offer memorable experiences, good value, and a warm, welcoming atmosphere. In fact, nearly half of travelers (45%*) say that places with friendly locals are a big attractor when deciding wh
Insight Top 10 Sustainable Destinations in 2025 In 2025, 93% of global travelers expressed a desire to make more sustainable travel choices, with 58% actively changing their travel habits to do so, as indicated in Booking.com’s Sustainability and Travel Report 2025*. Traveling sustainably is no longer just a trend, but increasingly a priority for
Insight Top Eco-Friendly Destinations for Sustainable Travel From smart cities in the making to jungles that are a blueprint for sustainable nature and wildlife tourism, there are many destinations around the world that aim to safeguard our precious planet. Booking.com’s annual Sustainable Travel Report 2023 reveals that sustainable travel is still high on th
Insight Top Travel Destinations for Summer 2025 Revealed AMSTERDAM, 21 MAY 2025 - Travel remains a constant on people's minds, and as the seasons shift toward summer, enthusiasm for exploration endures—even amidst macroeconomic uncertainties. New data from leading digital travel platform Booking.com reveals that this summer is shaping up to be a season of
Insight Travel Confidence Stays Strong Despite Economic Worries SINGAPORE, 3 JULY 2023 – Booking.com, one of the world’s leading online travel companies, has released the 2023 edition of its APAC Travel Confidence Index (TCI) today. In light of prevailing macroeconomic realities, the report provides an in-depth analysis of travel mindsets across Asia-Pacific (AP
Insight Travel Impact on Communities: Insights from Booking.com AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travelers in 34 countries, and amid growing discussion of the impact of tour
