Insight LGBTQ+ Travelers: Why Many Hide Their Identity When Journeying Today Booking.com released its latest Travel Proud Research Report, the company’s most expansive and cross-cutting survey to date, focused exclusively on the attitudes, actions and perceptions of LGBTQ+ travelers. With insights from 13,300 LGBTQ+ travelers across 19 countries, the research highlight
Insight Magic and Mystery: Discover Enchanted Stays Inspired by Witchcraft After two decades of exploring a magical world within musical theaters, a new movie adaptation hits big screens on November 27, telling the tale of a rivalry that turns into an enchanting friendship between the two leading ladies. With over half (57%)* of travelers wanting to embrace ‘main character
Insight Magical Christmas Towns: Explore Enchanting Destinations As winter sets in and festive lights begin to glow, some destinations feel like scenes plucked straight from the pages of a storybook. This December, travelers are searching for places that spark their imagination and immerse them in scenes worthy of a classic tale. In fact, 30%* of travelers say th
Insight Plan Your Euro 2024 City Break You pass through the airport gate, reliving all the goals you saw at Euro 2024. Be it in the cockpit or on the pitch, the captain leads his team to the goal. Embark on this journey with your favourite team and plan a Euro 2024 city break!
Insight Safe & Inclusive Destinations: LGBTQ+ Travel Guide Exploring the world should be an exciting and welcoming experience for everyone, including LGBTQ+ individuals. The reality, however, is that discrimination continues to remain a key concern across the entire LGBTQ+ travel experience. In fact, 59%* of LGBTQ+ travelers report having experienced some s
Insight Spookiest Halloween Destinations Around the World Whether joining a Halloween parade, swapping sweet sugary treats with loved ones, trick-or-treating or telling fictional fairytale stories, Halloween is one of the most celebrated holidays, oozing history and culture - and fun! As 35%* of travelers reveal that they travel to experience different lif
Insight Sustainable Travel Dilemma: Cost vs Conscience AMSTERDAM, 17 APRIL 2023 – [Updated 20 June, 2023] Booking.com releases new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful abou
Insight Top 10 Most Welcoming Cities for 2024: Booking.com’s Picks Booking.com’s travel predictions for 2024 highlight how travel isn’t just an escape, but a catalyst for people to experience their best lives. In fact, more than three quarters (78%1) of survey respondents revealed that they feel more alive than ever when they are on vacation and exploring new place
Insight Top 10 Most Welcoming Cities for 2025 Travelers are increasingly drawn to authentic, off-the-beaten-path adventures, shaped by exceptional hospitality and service. As part of the thirteenth edition of the Traveller Review Awards, Booking.com unveils the 10 Most Welcoming Cities on Earth for 20251, along with tips and recommendations to
Insight Top 10 Most Welcoming Cities for 2026 Revealed Whether it’s a bucket-list adventure or a much-needed break, travelers consistently look for destinations that offer memorable experiences, good value, and a warm, welcoming atmosphere. In fact, nearly half of travelers (45%*) say that places with friendly locals are a big attractor when deciding wh
Insight Top 10 Sustainable Destinations in 2025 In 2025, 93% of global travelers expressed a desire to make more sustainable travel choices, with 58% actively changing their travel habits to do so, as indicated in Booking.com’s Sustainability and Travel Report 2025*. Traveling sustainably is no longer just a trend, but increasingly a priority for
Insight Top Eco-Friendly Destinations for Sustainable Travel From smart cities in the making to jungles that are a blueprint for sustainable nature and wildlife tourism, there are many destinations around the world that aim to safeguard our precious planet. Booking.com’s annual Sustainable Travel Report 2023 reveals that sustainable travel is still high on th
