Insight Gap Between Future Skills and Training in Europe’s Hospitality Today, Booking.com has released new research informed by insights from across the accommodation sector, highlighting the growing disparity between future skills necessities and present training priorities.
Insight Generational Paradox in Travel Sustainability AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year’s research highlights a generational paradox. Wh
Insight Global AI Sentiment Report: Travelers' Views Explored AMSTERDAM, 23 JULY 2025 – Today, Booking.com released The Global AI Sentiment Report, drawing on insights from over 37,000 consumers across 33 markets to explore how people are using, trusting, and responding to AI in everyday life and travel. As both the public and private sectors accelerate invest
Insight Global Oktoberfest Festivals: Beyond Munich From Munich’s iconic beer tents to sausage races in Cincinnati and half-liter beer drinking contests in Brazil, Oktoberfest, the two-week German folk festival and beer celebration (taking place this year from 20 September - 5 October in Munich), has grown into one of the world’s most beloved cultura
Insight Halloween Getaways: Family-Friendly Fun Across the Globe From pumpkin festivals in New England to costumed parades in South America and glow-in-the-dark zoo adventures in Asia, Halloween (taking place annually on October 31) is no longer just about trick-or-treating. It’s become a global celebration of family-friendly fun. While the holiday’s roots lie in
Insight Highest Economic Optimism Among European Accommodation Operators Since 2022 AMSTERDAM, 22 MAY 2024 – Buoyed by continued industry resilience, European hoteliers and holiday rental operators have expressed the highest level of economic optimism since 2022 in the latest edition of the European Accommodation Barometer.
Insight Kota Kinabalu and Monteverde: Leading Sustainable Tourism This year’s World Tourism Day theme, Tourism and Sustainable Transformation, shines a light on the growing movement toward more thoughtful, responsible travel. As traveler attitudes evolve, so too does the understanding of what it means to make a positive impact. Booking.com’s 2025 Travel & Sustaina
Insight LGBTQ+ Travel Challenges Unveiled in Booking.com Report AMSTERDAM, 1 JUNE 2023: With a mission to make it easier for everyone to experience the world, regardless of who they love or how they identify, Booking.com’s most extensive LGBTQ+ travel research to date spotlights the steady progress, as well as the recent setbacks, for these communities when it c
Insight LGBTQ+ Travel Insights: Navigating Discrimination and Budget AMSTERDAM, 11 JUNE 2024 - Building on its mission to make it easier for everyone to experience the world, Booking.com’s latest LGBTQ+ travel research reveals that travelers continue to face significant challenges. More than half (59%) of LGBTQ+ travelers have experienced discrimination when travelin
Insight Magic and Mystery: Discover Enchanted Stays Inspired by Witchcraft After two decades of exploring a magical world within musical theaters, a new movie adaptation hits big screens on November 27, telling the tale of a rivalry that turns into an enchanting friendship between the two leading ladies. With over half (57%)* of travelers wanting to embrace ‘main character
Insight Magical Christmas Towns: Explore Enchanting Destinations As winter sets in and festive lights begin to glow, some destinations feel like scenes plucked straight from the pages of a storybook. This December, travelers are searching for places that spark their imagination and immerse them in scenes worthy of a classic tale. In fact, 30%* of travelers say th
Insight Safe & Inclusive Destinations: LGBTQ+ Travel Guide Exploring the world should be an exciting and welcoming experience for everyone, including LGBTQ+ individuals. The reality, however, is that discrimination continues to remain a key concern across the entire LGBTQ+ travel experience. In fact, 59%* of LGBTQ+ travelers report having experienced some s
