Insight 9 Sustainable Destinations for Eco-Conscious Getaways in 2024 Booking.com’s Sustainable Travel Report 2024* reveals that seeing sustainable practices while traveling inspires 67% of global travelers to be more sustainable in their everyday life. And with three quarters (75%) wanting to ensure that trips they’re taking over the next year are more mindful and ec
Insight Black Friday Deals on Booking.com: Save Up to 30% on Stays Booking.com is continuing to make it easier (and more affordable) for everyone to experience the world with Black Friday deals across accommodations and attractions, helping connect millions of travelers with memorable travel experiences.
Insight Booking.com Enhances Sustainability Certifications for Hotels AMSTERDAM, 28 October 2024 - Booking.com, one of the world’s leading digital travel platforms, has announced the latest evolution of the partner-focused facet of its sustainability program, putting the needs of accommodations front and center by testing an improved pathway to third-party certificati
Insight Booking.com Study Shows Travelers Tired of Sustainability Push AMSTERDAM, 22 APRIL 2024 – Today, Booking.com releases new research, with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities and influences related to sustainable travel. While the annual research reveals a conti
Insight Climate Uncertainty Reshaping Travel Patterns Booking.com’s 2026 Travel & Sustainability Report reveals a growing tension in travel decisions, with nearly three quarters of travelers globally saying they consider extreme weather risk when choosing both destination (74%) and timing (74%), and nearly one-third (31%) canceling a trip due to these
Insight Discover Unique Landmarks in Cappadocia As travelers plan their next trips, cultural attractions remain a key part of the journey, with 29%* of people already planning on exploring a new landmark or sight on their travels this year. However, rather than just simply ticking off the world’s most iconic landmarks, many are looking beyond the
Insight European Accommodation Trends & Insights Today, European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe.
Insight Freediving Depths at COMO Maalifushi For Fahd Faiz — President of the Maldives Freediving Association, world-record holder in static apnea, and the guiding hand behind COMO Maalifushi’s new freediving programme — the ocean has always been a place of quiet belonging. “Being Maldivian, we are always connected to a marine environment,” he
Insight Generational Paradox in Travel Sustainability AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year’s research highlights a generational paradox. Wh
Insight Kota Kinabalu and Monteverde: Leading Sustainable Tourism This year’s World Tourism Day theme, Tourism and Sustainable Transformation, shines a light on the growing movement toward more thoughtful, responsible travel. As traveler attitudes evolve, so too does the understanding of what it means to make a positive impact. Booking.com’s 2025 Travel & Sustaina
Insight Sustainable Travel Dilemma: Cost vs Conscience AMSTERDAM, 17 APRIL 2023 – [Updated 20 June, 2023] Booking.com releases new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful abou
Insight Top 10 Sustainable Destinations in 2025 In 2025, 93% of global travelers expressed a desire to make more sustainable travel choices, with 58% actively changing their travel habits to do so, as indicated in Booking.com’s Sustainability and Travel Report 2025*. Traveling sustainably is no longer just a trend, but increasingly a priority for
