Insight Generational Paradox in Travel Sustainability AMSTERDAM, 20 APRIL 2026 - Today Booking.com released its 11th annual research report into consumer attitudes and understanding of the social and environmental impact of travel. With insights from 32,500 travelers across 35 markets globally, this year’s research highlights a generational paradox. Wh
Insight Kota Kinabalu and Monteverde: Leading Sustainable Tourism This year’s World Tourism Day theme, Tourism and Sustainable Transformation, shines a light on the growing movement toward more thoughtful, responsible travel. As traveler attitudes evolve, so too does the understanding of what it means to make a positive impact. Booking.com’s 2025 Travel & Sustaina
Insight Magic and Mystery: Discover Enchanted Stays Inspired by Witchcraft After two decades of exploring a magical world within musical theaters, a new movie adaptation hits big screens on November 27, telling the tale of a rivalry that turns into an enchanting friendship between the two leading ladies. With over half (57%)* of travelers wanting to embrace ‘main character
Insight Sustainable Travel Dilemma: Cost vs Conscience AMSTERDAM, 17 APRIL 2023 – [Updated 20 June, 2023] Booking.com releases new research, with insights gathered from more than 33,000 travelers across 35 countries and territories, that highlights a dilemma where people feel potentially forced to choose between cutting costs and being more mindful abou
Insight Top 10 Sustainable Destinations in 2025 In 2025, 93% of global travelers expressed a desire to make more sustainable travel choices, with 58% actively changing their travel habits to do so, as indicated in Booking.com’s Sustainability and Travel Report 2025*. Traveling sustainably is no longer just a trend, but increasingly a priority for
Insight Top Eco-Friendly Destinations for Sustainable Travel From smart cities in the making to jungles that are a blueprint for sustainable nature and wildlife tourism, there are many destinations around the world that aim to safeguard our precious planet. Booking.com’s annual Sustainable Travel Report 2023 reveals that sustainable travel is still high on th
Insight Travel Impact on Communities: Insights from Booking.com AMSTERDAM, 22 APRIL 2025 – Today Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel. With insights from 32,000 travelers in 34 countries, and amid growing discussion of the impact of tour
Insight Unlock Unbeatable Savings on Booking.com’s Black Friday Deals Travel is top of mind for 2026, and Booking.com is making it easier than ever to turn those travel dreams into reality. Marking its most extensive Black Friday event to date, travelers can unlock unbeatable savings across six travel categories: accommodations, car rentals, attractions, airport trans
